Valluvassery
One system for a construction, marine, and hospitality group in Kochi.
Client
Valluvassery Group
Industry
Construction & Real Estate
Year
2025 · Kochi, India
Services
- Brand Refresh
- UX & Product Design
- Next.js + Payload CMS
- Cloudflare Infrastructure
- Lead Automation
[ Overview ]
Valluvassery is a family-owned group that builds custom homes, repairs vessels, and runs hospitality across South India. They had a brochure site, a spreadsheet of leads, a WhatsApp inbox, and no way to connect any of it. We built the whole operating layer.
[ By the numbers ]
11
Configurator steps
7
Admin modules
4
Business divisions on one site
1
CMS instead of five tools
01
The challenge
Four divisions, one brand, and a sales process that lived in people's heads. Enquiries came through calls and messages, quotes were typed by hand, and the website said nothing about what a client could actually commission.
The brief was not "make it prettier". It was: give the company one place to capture a house, quote it, and file the lead.
02
The approach
Lead capture first, chrome second. The centrepiece is Build Your House: an eleven-step configurator that walks a client from plot location to finishes and produces a spec a salesperson can price.
Behind it sits a Quote Builder with line items and a tokenised client view, so a customer can accept or request changes without creating an account. Gallery, blog, careers, testimonials, and projects all run from the same admin.
03
The build
Next.js and Payload CMS deployed to Cloudflare Workers, with D1 for structured data and R2 for media. Sanity, Strapi, headless WordPress, and a Hetzner/Coolify stack were all evaluated and rejected: the stack that shipped is the one that holds CMS, files, and leads without renting five vendors.
The visual language uses burnt orange on cream, with architectural photography and the group's geometric mark carried across every division.
Build Your House, in eleven steps
Plot, size, home type, style, rooms, structure, brick and block, finishes, colours, add-ons, and a summary. Every answer feeds the quote. Staff work the rest from admin, not from a spreadsheet.
[ Screens ]
Valluvassery, page by page
[ Outcome ]
What changed
- 01
Enquiries now arrive as structured house specs instead of phone calls.
- 02
Quotes are built, sent, and accepted inside the platform.
- 03
Content, files, and leads live in one admin the family actually uses.
Stack
- Next.js
- Payload CMS
- Cloudflare Workers
- Cloudflare D1
- Cloudflare R2
- TypeScript
Deliverables
- Brand refresh
- Multi-division website
- House configurator
- Quote builder
- Leads CRM
- Careers portal
- CMS admin
We asked for a website and got a system the company runs on.
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